Bloggers & Influencers
Utilise our exclusive database of bloggers, influencers
and journalists to generate brand awareness
Bloggers and influencers are at the forefront of the restaurant industry, with many generating huge interest and footfall via social media posts.
Build Brand Awareness: Bloggers and influencers have the ability to boost your restaurant image, giving it more exposure, importance and visibility. This in turn will support in growing revenues in a creative and sometimes cost effective manner.
Social Proofing: The fact that over 70% of consumers are likely to decide on a restaurant based on social media suggestions showcases how important bloggers and foodie influencers are. If no one is posting about your restaurant, when people research it they will choose the restaurant who does over yours.
User-Generated Content: Blogger and/or influencer generated content can be very valuable for restaurants. With the influencer’s permission, you can repost content that they create. This leads to cross platform promotion and much more brand awareness and recognition.
Bloggers and influencers are proven for generating awareness, exposure and bookings for
restaurants. The key factor is to refrain from sounding too commercial and focus on being as
organic as possible so consumers buy into the content. Authenticity is a crucial factor in any
business.
What does our Blogger & influencer service include?
The outreach, engagement and booking in of bloggers and/or influencers on a monthly basis
Aftercare of bloggers and/or influencers to generate as much positive content as possible
Cross platform management to ensure exposure is maximised from the visit
Liaison with the restaurant manager to set up a logistics for the visit
Repurposing of blogger & influencer content onto social media, newsletters and/or website.
Monthly analytics report detailing bookings, reach and engagement.
Why appetite?
Over the last 15 years, we have proven to be experts in driving new leads and developing brand awareness specifically for restaurants. While many companies offer services to every industry, we have a sole focus on restaurants and know the foody industry inside out.
Our team has been integral in supporting more than 85 restaurants in the past 15 years. The secret to our success is that we keep up to date with new trends, techniques and technology. We’re constantly at the forefront of seeing what’s new, and how we can constantly give restaurants the best opportunity to generate new bookings whilst retaining current customers. Find out more about our lead generation support.
