Newsletter Management
Drive leads through regular newsletter updates
Newsletters are one of the most powerful tools for restaurants. They allow direct
communication with existing and potential customers. It provides a personalised way of serving valuable content and relevant promotions straight to their inboxes.
Promote The Restaurant: Customers want to feel a connection to the restaurant when receiving a newsletter. From upcoming events & promotions through to staff profiles & menu updates, the more information the better.
Creating Call To Actions (CTA’s): A newsletter should have at least two CTA’s. Driving the customer to book whilst reading the newsletter is the goal. Only a small percentage will return to that particular e-mail again.
Stunning imagery: Nothing will sell your restaurant more than imagery itself. Showcase photos of the interior, the food, and staff. This will hugely enhance the chances of repeat custom and more bookings.
Newsletters are a great way to stay connected with your guests and make them feel valued for
their loyalty to your restaurant. Whether weekly or monthly, newsletters will support your
restaurant to build brand engagement with your customers.
What does our Newsletter Management include?
Audit of current Newsletter strategy from the last 12 months with suggested improvements
Set up, implementation and management of weekly or monthly newsletters
Segmentation of newsletter target audience so targeted newsletters can be sent
Design and copywriting for each newsletter with a focus on engaging content to drive leads
Development of total sign ups via more CTA’s on the website and social media
Monthly analytics report detailing reach, open rates and click throughs
Why appetite?
Over the last 15 years, we have proven to be experts in driving new leads and developing brand awareness specifically for restaurants. While many companies offer services to every industry, we have a sole focus on restaurants.
Our team has been integral in supporting more than 85 restaurants in the past 15 years. The secret to our success is that we keep up to date with new trends, techniques and technology. We’re at the forefront of the industry, and constantly give restaurants the best opportunity to generate new bookings whilst retaining current customers. Find out more about our lead generation support.
