Social Paid Ads
Drive bookings via geographically targeted adverts
Paid social media ensures that campaigns get seen by a relevant target audience. Results are tangible as impressions, CTR’s and leads can all be tracked.
Supports organic posts: Paid campaigns are exceptionally beneficial in supporting organic social media efforts in the long-run. Running paid ads in tandem with interesting news, offers or updates will provide wider brand awareness and in turn brand recognition.
Guaranteed reach: Adverts ensure that your campaigns get seen by a very relevant target audience. Paid ads also allow campaigns that only target followers, previous customers or people who’ve bounced from your website. A recent study showed that over 25% of consumers discover new restaurants directly through social media and paid ads.
Boost Brand Awareness: Paid social is a cost-effective way to generate exposure of your restaurant. Appearing regularly in the news feed will allow people to start recognising your brand more. Recognition enhances credibility and in turn drives engagement and purchasing behavior.
Paid ads are becoming ever more important to restaurants in gaining visibility and getting in front
of competition in the market place. The ability to hone in on a specific filters such as age, location
and food interests means that the demographics are exceptionally targeted.
What does our Paid Social Management include?
CMS set up, implementation and management of targeted paid adverts
Set up and creation of adverts including design, copy and creatives
Financial set up for each restaurant and monthly management of paid social wallet
Research and creation of targeted demographic group sets for paid adverts
Weekly monitoring of paid social with amends and updates made regularly to ensure maximum performance
Monthly analytics report detailing spend, reach, engagement and leads.
Why appetite?
Over the last 15 years, we have proven to be experts in driving new leads and developing brand awareness specifically for restaurants. While many companies offer services to every industry, we have a sole focus on restaurants and know the foody industry inside out.
Our team has been integral in supporting more than 85 restaurants in the past 15 years. The secret to our success is that we keep up to date with new trends, techniques and technology. We’re constantly at the forefront of seeing what’s new, and how we can constantly give restaurants the best opportunity to generate new bookings whilst retaining current customers. Find out more about our lead generation support.
