Reviews
driving high quality reviews and bookings for restaurants
Reviews play an ever important role in Google rankings for restaurants. Over 80% of consumers read reviews to determine the trust and quality of a local business.
Google: Google Reviews not only improve restaurant’s Online presence and local SEO, but it also increases CTR’s (Click-Through Rates) to websites. The importance is to keep at 4.0 stars or above to maximise the likelihood of CTR’s and restaurant bookings via the site.
TripAdvisor: According to a TripAdvisor survey, 78% of respondents use TripAdvisor to search for restaurants to eat at. A surprising 93% use the platform to look for restaurants while they’re traveling. The importance of having a positive listing on the TripAdvisor is invaluable to restaurants.
Independent Review Sites: There are other sites such as Feefo which can also boost customer trust, as well as google SEO to get featured as high as possible.
Reviews are vital to any restaurant looking to increase bookings and leads. Customers put a huge focus on vetting reviews prior to eating out. Having a strong Google listing alongside a tripadvisor page will provide diners with a level of trust and security. The key is to keep above 4.0 stars!
What does our Reviews Management include?
An audit into the current systems and/or which platforms would be best to start on
The creation and/or update of review platform structures, making sure the listings are maximised
Daily management of the platforms, ensuring reviews are monitored and responded to
Implementation of a strategy to drive more reviews to Google and Tripadvisor
A response strategy to make sure any negative reviews are responded to asap
A monthly analytics report detailing number of reviews and ratings
Why appetite?
Over the last 15 years, we have proven to be experts in driving new leads and developing brand awareness specifically for restaurants. While many companies offer services to every industry, we have a sole focus on restaurants and know the foody industry inside out.
Our team has been integral in supporting more than 85 restaurants in the past 15 years. The secret to our success is that we keep up to date with new trends, techniques and technology. We’re constantly at the forefront of seeing what’s new, and how we can constantly give restaurants the best opportunity to generate new bookings whilst retaining current customers. Find out more about our lead generation support.
