Social Media Marketing
driving bookings, engagement & Following for restaurants
Social media is where your customers are. People spend roughly 3 hours per day on social platforms. Time they could spend connecting with your restaurant.
Brand Awareness: Over 4 billion people use social media platforms. You can post pictures of your restaurant, upload videos and showcase behind-the-scenes. This will enable you to reach the ever-growing audience on social media.
Engage with potential customers: Instagram and other social platforms allow increase in engagement by sharing user-generated content (UGC). This includes photos or stories of people eating at your restaurant which are shared and in turn improve brand visibility.
Increase reach: Location tagging allows you to reach new customers living in or around your target geographical area. These tags can also spread further, incentivising locals looking for a new place to dine.
Social media is a pervasive and affordable form of advertising. Potential customers look at online profiles when considering where to eat. Studies show that over 70% of customers use social to make informed decisions about where to eat. The level of transparency on social allows you to illustrate consistency in the quality of your food, as well as menu options and reviews.
What does our Social Media Management include?
A cohesive and bespoke strategy plan to drive visibility, awareness and sales
A brand audit to identify tone of voice and personality to be used across social media
A content creation plan which the client has full access to via our management system
A social media review to identify where improvements can be made
A response strategy to make sure every tag, message and notification are dealt with appropriately
A monthly analytics report detailing number of posts, reach, following levels and engagement stats
Why appetite?
Over the last 15 years, we have proven to be experts in driving new leads and developing brand awareness specifically for restaurants. While many companies offer services to every industry, we have a sole focus on restaurants.
Our team has been integral in supporting more than 85 restaurants in the past 15 years. The secret to our success is that we keep up to date with new trends, techniques and technology. We’re at the forefront of the industry, and constantly give restaurants the best opportunity to generate new bookings whilst retaining current customers. Find out more about our lead generation support.
